Skin tone: Foundation Selection and Application

November 26, 2017

You will know when you have found the right foundation because it will feel light on your skin and it looks natural.

You should not see the foundation on your skin. It will be important to think about what you will need the foundation for. Do you want it for everyday use or for a night on the town? 


There are a number of benefits to using a foundation.

Foundations these days are more advanced and can provide an improved skin appearance. In addition to this, foundation can add an essential protective layer for this skin. It can help balance dryness and oily skin, while providing essential anti-ageing benefits. Further, you will find that foundation can protect against the harmful rays of the sun, protecting the skin on a daily basis.


Tinted moistursers give the most natural look.

They will not cover imperfections very well, however, you would just apply a concealer first and then use the tinted moisturiser afterwards.

  • A liquid foundation is great for use during the day and can provide light coverage.

  • A cream liquid foundation is great for totally covering the skin and provides medium coverage. It is used mostly for night wear or when coverage is important.

  • A cream powder compact is perfect for touching up the make-up.

  • A stick is used for handy application because you can apply the make-up right from the stick.

  • A high-pigment base gives the most coverage, but is heavy for use every day.




Types of Base 

  • Tinted Moisturiser

  • Gel-Based Tinted Moisturiser

  • Liquid Foundation

  • High-Pigmented Cream Base

  • Mousse Foundation

  • Stick Foundation

  • Cream-Powder Foundation

  • Mineral Powder Base

  • Compact Powder Foundation

 Applying Foundation

Here are the steps that you will use to apply the foundation.


Remember, the goal of using the foundation is to create a smooth looking surface and provide an even skin tone.

  1. Clean the area before starting the process.

  2. Apply a moisturiser and primer.

  3. Pour a drop of foundation into your palm and use the triangle sponge or brush and touch it to the foundation.

  4. Spread the foundation all over the face. Try to spread it evenly and don’t forget the lips and eyelids.

  5. Blend it in well.

  6. Fade it into your neck by applying a layer to your jawline and pulling it down.

Once you have followed these steps, it may be time to add a concealer.

It is important to make sure that you cover any blemishes or dark circles around the eyes.

The concealer will be used to lighten the dark circles or you can use a light-reflecting pencil.

Make sure to just use your fingertip to apply the concealer to the top of the blemish. If you apply too much, it can make the blemish easier to see. Blend the concealer in well. Use some loose powder to complete the base.



Common mistakes when applying foundation

It is very easy to make basic mistakes when it comes to applying foundation.


  • Applying too much foundation is one of the biggest mistakes you can make. Remember, you are aiming for a smooth and seamless complexion, applying too much is just going to leave a very unwelcome flaky appearance which is going to look fake.

  • Using the wrong colour can have disastrous effects, especially under bright lights or on film or camera. It is imperative that the face and neck are the same colour. If they don’t match, it will be easily noticed by everyone in a photograph or if the person is speaking on stage under heavy lights. This will also be picked up on camera if it is during filming.

  • Applying foundation with your fingers. In addition to this being completely unhygienic, you will only find a streaky outcome if you use your fingers rather than a sponge or brush when applying foundation.

  • You don’t blend the foundation down the neck. Remember, the neck is always slightly lighter in colour than the face, you want the colour to blend evenly from the face into the neck without it being obvious.

  • One of the biggest mistakes you can make when applying foundation in a hurry is not waiting for the moisturiser to dry. You need to wait those few minutes and be patient, ensuring the moisturiser is completely dry before applying the foundation for the best end result.


 Additional products used for creating the base

These are the products that you will use along with the foundation to create a base.


Primers create a smoother looking and feeling surface. They are a barrier between the foundation and the skin. There are even some that contain an ingredient that will reflect the light.

Primer is added after the moisturiser has had time to absorb into the skin. It is used to create a clean canvas for your make-up masterpiece.

Think of the primer that is used to prepare a wall for a paint job. It is used prior to painting the walls to create a smooth canvas for your painting. The primers for your face are very similar and are used in the same fashion.


The primer will fill in those tiny lines and create a smooth surface. It also makes the pores disappear. If you are over thirty then it creates a much younger looking face.


Use a primer that has an SPF of fifteen to twenty and you will be saving your face from sun damage. If your primer does not contain an SPF, a sunscreen should be used under the primer. 

There is a line of primers that are used to even out skin tone. There are green primers that work to eliminate the redness in the face. This is great for those sunny days when your face has burnt in the sunshine.


However, there are many people who just have redder skin and this will create an even tone to start off with. If you experiences discoloration on your face, an apricot coloured primer is key. If you are experiencing dull or lifeless skin, a lavender primer can be used to brighten it up.


A good primer will also offer a host of benefits that you need to be aware of, in addition to helping make-up stay on for longer.


The benefits of a good primer include its ability to seal pores, it is also effective in softening the skin and giving it a smooth appearance. In addition to this, most primers also come with anti-ageing properties, which are always welcome at any age. Further, primers are very lightweight and yet very easy to apply. They can be used on all skin types and on all complexions. They can also help in reducing redness and will not cause unwelcome irritation.




Concealers serve several purposes.

The first is to cover up the dark circles under the eyes. This area of the body is the thinnest and therefore is usually darker than other areas of the body and face. A concealer can be used to lighten up this area. It also works great to cover up any blemishes or redness in the skin. It should be used after the foundation has been applied. That is mostly because the need for a concealer is lessened if you apply a good base.


The least amount of make-up is the best, so if you can avoid using a primer, foundation, and then a concealer, that is better. Plus, it allows you to use less of the concealer because some of the areas are covered with the foundation.


If you choose a good concealer, it won’t dry out the skin and can cover very well. Silicone concealers glide along the skin and are an excellent choice.

When applying a concealer on  fair skin, you will want to use a warmer peach toned concealer. For skin tones that are deeper, you will need to use an orange to yellow undertone.


Tip: Put the concealer in the palm of your hand and then rub your fingers round and round a bit to warm it up. It will blend in with the skin faster and better.


Concealers will provide you with a host of benefits to complete the perfect finish for your face. Concealers help you achieve a flawless finish by hiding unwelcome imperfections. Imperfections can be redness, blemishes and even birth marks that you want to hide to create that smooth and silky finish.

Concealer can also lighten dark circles, offering an instant glow and youthful appearance. In addition to this, a concealer can be used to highlight features and to hide puffiness under the eyes. Furthermore


 you will need to choose concealer based on what you are most comfortable using. They come in paste, liquid and powder form. It is important to use the right colour based on your complexion.


Light-Reflecting Pencils

A great tool to have is a light reflecting pencil.

It works great for the under eye dark circles. It adds light to the area under the eye and lifts the area up a bit.


It is great for people over the age of forty.


It can be applied right on top of a tinted moisturiser or foundation. Be sure to blend it in well. You can use your smaller blending brush to make sure that it blends in properly. Use twirling motions until the harsh lines are buffed away. A cotton bud can also be used to blend it effectively. A light powder can be applied to the face to make sure that it isn’t too oily or shiny looking.


Light-reflecting pencils can help brighten and widen eyes. It is also highly effective to give eyes an essential lift during the day.



Powders are one of the highest selling cosmetic items on the market and is one of the oldest beauty products out there.

That is because it creates a matte finish and allows the rest of the make-up to settle nicely on the face. It is also perfect for those who have oily or combination skin. The most important aspect is that the right colour is chosen. You want to find a powder that matches your skin tone almost perfectly. That means that you should have a wide selection of various shades to make the perfect match.


The powder should match the foundation. If you are dealing with with dry skin, just use a liquid foundation and hardly any powder. When you have oilier skin in the T Zone, this is the area where the powder should be used.


People with oily skin will need it applied to the entire face. Oily skin looks dirty in most cases and therefore, the use of powder is so important.


For women over the age of forty, you will need to watch applying the powder to the drier areas of the face like around the eyes. Too much powder will accentuate the fine lines and wrinkles instead of masking them.


When applying powder, you can use a powder puff because it allows you to be able to really push the powder into the skin. Some powders come right with the puff for application. However, to properly apply the powder, you will need to take some powder and then put it in your hand. Swirl the brush tip around in it and then tap it to release the excess powder. Now, tap it all over the face. This should be done lightly so that just small amounts of powder are kept on the face. This technique works perfect for dry skin.



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